I know your next question too. Why can't you just use your regular face cream around the eye area? Well, for three very good reasons: #1 the skin around the eye is different from the skin on the rest of your face. It is thinner, more delicate, and does not have the same sebaceous glands as the rest of your face, so it can't hydrate itself as well. Thus if you do use a regular face cream you end up #2 not hydrating the eye enough and it will look wrinkly, saggy, and probably puffy. Or else #3 your facial moisturizer is super emollient and over-conditions the eye causing it to have those little hard white bumps called milia, that only an esthetician or dermatologist can remove. I may be a bit of an eye cream disciplinarian, but as you can see, it's for your own good.
Then there is the issue of which eye cream to use. Some are creamy, some are gel-like. Some focus on wrinkles and hydration** while others lift and sculpt. Some are expensive, others reasonable. It's a personal choice, depending on what your biggest issues are, but I can recommend a few excellent eye creams that are multi-taskers ie. they address more than just one of: wrinkles, hydration, puffiness, dark circles, or firming. Here are four creams that will be sure to make a noticeable improvement in your eye area.
Strivectin-SD Eye Concentrate For Wrinkles also does a decent job on dark circles. Not too thick, not too thin, it's wonderful for wrinkles and will firm that loose skin right up!
Derma Doctor Wrinkle Revenge Rescue & Protect Eye Balm is light weight in texture but a heavy weight in what it can accomplish. It fights wrinkles fantastically and helps reduce puffiness and dark circles as well.
Algenist Complete Eye Renewal Balm will erase wrinkles. It's a little thick, and super hydrating, but absorbs easily into the skin. Made from anti-aging sea algae it is sure to do the trick .
** Hydration is key here. When skin is dehydrated the wrinkles are more pronounced. Many of the women I see could look years younger if they were properly hydrated. And if you've never used an eye cream, just starting to hydrate that area will immediately make a big difference in the wrinkles.